our current display ad 5/11/02
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our current display ad 5/9/02
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our current promotional campaign mailer 5/1/02
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The current campaign is two fold with one central theme: Help stop Irvine’s land grab by supporting our initiative.

Objectives: Create public awareness that the El Toro option still remains open.

Points: 1. Pending litigation against Measure W means the Navy cannot take immediate action in selling former MCAS El Toro property. 2. We have a window of opportunity to place the Reasonable Airport, Park & Nature Preserve Initiative on
November 2002 ballot.

Distribution: Mail, insert and distribute campaign mailers throughout the Newport coastal areas most effected by JWA. First printing is 5,000. Goal: Raise interest and funds for the Initiative campaign.

Print advertising: The current display ad’s first run will be in the Daily Pilot on 5/9/02 and 5/11/02, reaching over 56,000 residents in Costa Mesa, Santa Ana Heights, Newport Beach and Newport Coast on both run dates. Goal: Raise interest and funds for the Initiative campaign and target the Board of Supervisors to place the Initiative on the ballot.




Here’s how you can help: email or call our pro-airport Supervisors asking them to: “Please give the voters of Orange County the opportunity to vote between a reasonable airport at El Toro and Irvine’s “land grab” by placing the Reasonable Airport, Park & Nature Preserve Initiative on the November 2002 ballot.”

The Board of Supervisors have until August 2002 to place the Initiative on the ballot.

• We need hundreds of emails or calls of support to go to our Supervisors
asking them to do so! Start your chain email letters today!

Chair Cynthia Coad email: cynthia.coad@ocgov.com call: (714) 834-3440
Supervisor James Silva email: district.two@ocgov.com call: (714) 834-3220
Supervisor Charles Smith email: charles.smith@ocgov.com call: (714) 834-3100


Download and sign a petition today!
The complete Reasonable Airport, Park & Nature Preserve Initiative is online at: www.ocxeltoro.com/initiative/petition.html
Email this link to all your friends and contacts today!


Help stop Irvine’s land grab by supporting our initiative.
Send in your financial support


the Pilots V-Plan | the initiativehow you can help

page last updated 6/23/02